The current economy has been referred to as the "entertainment economy" because of the cable industry's explosive rise, movies record box-office grosses, and the Internets phenomenal expansion. For graphic designers, this has opened up an incredible world of creative opportunity to design for the screen, T.V. screens, film screens, and computer screens. The art of motion graphics combines the arts of design, filmaking, sound, music design, and animation in solutions … mehrthat solve communications problems, educate an audience, add to an entertainment experience, or extend the value of a brand.
MOTION GRAPHICS explores the concepts behind animated graphic design. From the stunning broadcast work of firms like Pittard-Sullivan and Three-Ring Circus, the cutting edge cool of FUEL and The Attik, to brilliant and inspired film titles from BUREAU and RGA. This book presents the individuals, the firms, and the most exciting work happening in graphic design today. weniger