Kate Hudson twinkles as the heroine of How to Lose a Guy in 10 Days , a magazine writer assigned to date a guy, make all the mistakes girls make that drive guys away (being clingy, talking in baby-talk, etc.), and record the process like a sociological experiment. However, the guy she picks--rangy Matthew McConaughey--is an advertising executive who's just bet that he can make a woman fall in love with him in ten days; if he succeeds, he'll win a huge account … mehrthat will make his career. The set-up is completely absurd, but the collision of their efforts to woo and repel creates some pretty funny scenes. McConaughey's easy charm and Hudson's lightweight impishness play well together and the plot, though strictly Hollywood formula, chugs along efficiently. At moments Hudson seems to channel her mother, Goldie Hawn, to slightly unnerving effect. --Bret Fetzer weniger